About Lux Dei

Sourcing & Trade
Global wellness goods, delivered locally.
Brand Services
We elevate products through rebranding.
Partner Network
Scaling reach with trusted partners
Wellness Culture
Sharing knowledge, building community

Recent Updates

Fresh Arrival: Large Shipment of Black & Red Ginseng Products

Strengthening Our Core Team: Welcoming New Leaders

Expanding Our Creative Reach

Continuing with a Trusted Partner: Red Ginseng Tea Returns

Strong Demand Signals Growth Ahead

Formalizing Our Partnership: A Shared Commitment to Wellness

The Lux Dei Story

At the heart of our company is a shared vision: to make health and wellness accessible, meaningful, and rooted in trust. Our journey began not in boardrooms but through friendships, real experiences, and a desire to bring something better to the people of Cambodia.

Meet the Team

Phalla is a business management graduate with deep experience in real estate, entrepreneurship, and international coordination. As a member of BNI and ActionCOACH, he is passionate about networking, coaching, and long-term growth. His leadership drives the vision for creating a wellness company that’s both global and grounded.

Phalla Hon

Visionary

Daniel holds a Bachelor of Science from UBC and a Master of Arts from WMU. His multidisciplinary background and leadership in nonprofit initiatives across Canada, Korea, and Cambodia help integrate purpose, strategy, and execution across the business.

Daniel Choi

Integrator

Sitav is dedicated to bringing premium products to Cambodia. With a background in taxation and accounting, he ensures our operations remain efficient and strategically sound. His precision helps guarantee that every product meets high standards and delivers real value.

Sitav Prum

Operations

Vicheth leads our marketing with a sharp eye for design and deep local insight. His experience in creative strategy and business operations helps us connect with Cambodian consumers in a way that is both authentic and impactful. He ensures our messaging is clear, compelling, and true to our values.

Vicheth Keo

Marketing

Pheng oversees our finances with a strong foundation in accounting, taxation, and real estate. His strategic mindset ensures that every business decision is grounded in precision and long-term sustainability. With a deep understanding of both numbers and markets, he keeps our operations efficient and future-ready.

Pheng Keo

Finance