Phalla Hon, Sitav Prum, and Daniel Choi have officially joined forces to launch a new wellness-focused trading company in Cambodia. Each partner brings a unique blend of experience and perspective, ranging from international business coordination to finance, education, and health. Their shared values and complementary strengths have formed the basis for a partnership built on trust, transparency, and a common goal.

This formal agreement marks more than just a business arrangement. It reflects a long-term commitment to creating something meaningful and sustainable. The team began discussing the possibility of working together in late 2024, and after months of planning and preparation, they are now united by a clear vision to build a company that prioritizes wellness, quality, and community impact.

The partners believe that wellness is not a passing trend but a vital part of everyday life. Their mission is to bring trusted products to the market that are effective, responsibly sourced, and accessible. By leveraging strong supplier relationships and local networks, they are working to ensure consistency and care at every step of the process.

With this foundation in place, the company is already taking its first steps, sourcing high-quality ginseng, preparing cosmetic product expansions, and planning future growth across Southeast Asia. This partnership is just the beginning, and the team is excited to build something that reflects both their personal convictions and their hope for Cambodia’s future.